Google, Facebook, Bing, LinkedIn & others
Some popular statistics consider that more than 60% of Internet users click on Google ads while browsing. And there are many other options to capture clicks: Facebook, Bing, LinkedIn, Twitter, Instagram… They all offer you advertising options.
Even when search engine optimization leads to better conversion and lower bounce metrics, the great advantage of PPC is the immediate results given by a well-targeted campaign. That’s why over 70% of business owners dedicate most of their budget to maintaining pay-per-click (PPC) campaigns.
When you do your research correctly and you pick up the right keywords for your targeted audience, a PPC campaign will provide traffic for your website, and convert leads into customers rapidly.
This possibility to get immediate return leads many website owners to the temptation to invest a huge budget on new or existing campaigns.
But PPC campaigns are a bit more complex than just creating a simple ad and setting up a bunch of keywords. A successful campaign requires careful planning and even more detailed monitoring.